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Industry Work & Impact

Through diverse roles in marketing, event management, and digital strategy, I have developed a well-rounded skill set that blends data-driven decision-making, audience engagement, and operational efficiency. Each position has provided valuable insights and measurable results that have prepared me to lead and innovate in high-impact environments. Below is a breakdown of how my experiences have shaped my expertise and positioned me for future success.

July 2024 - Present

Marketing Specialist
BankSupplies Inc.

Key Learnings:

  • Multi-Channel Strategy Mastery: Executing Amazon strategies and SEO optimization taught me how to align digital marketing tactics to boost revenue and enhance brand visibility.

  • Data-Driven Decision Making: Leveraging ZoomInfo for lead generation refined my ability to use data to identify prospects and personalize outreach effectively.

  • Project Management & Collaboration: Managing campaigns required collaborating across departments to meet tight deadlines while maintaining quality standards.

 

Key Stats & Results:

  • Increased revenue by 20% through multi-channel marketing strategies.

  • Boosted organic traffic by 26% through SEO optimization.

  • Identified 300+ potential clients monthly using ZoomInfo for lead generation.

 

Future Impact:
These skills position me to excel in high-growth environments where multi-channel marketing and analytics drive results. I am equipped to optimize marketing performance and lead strategic initiatives that align with business goals.

May 2024 - August 2024

Social Media Manager - Local Internship

Relay for Life 

Key Learnings:

  • Fundraising Strategy & Partnership Development: Securing sponsorships to raise $20,000 enhanced my ability to build strong relationships with partners.

  • Digital Engagement & Community Growth: Increasing event participation by 15% highlighted my capacity to use digital marketing to boost engagement.

  • Strategic Communication: Managing social media and outreach efforts taught me how to effectively communicate a brand’s mission and values.

 

Key Stats & Results:

  • Secured $20,000 in sponsorships through strategic outreach.

  • Increased event participation by 15% through targeted digital marketing.

  • Expanded event reach through partnerships, driving higher community engagement.

 

Future Impact:
These experiences position me to lead community-focused initiatives where strategic partnerships and engagement drive impact and growth.

May 2023 - April 2024

Program Assistant & Social Media Manager

WCC Sports Office

Key Learnings:

  • Event Coordination Expertise: Managing multiple programs honed my organizational skills and ability to streamline processes for increased efficiency.

  • Social Media Strategy & Growth: Growing engagement and visibility by 55% taught me how to create content that resonates with target audiences.

  • Data Analysis & Improvement: Analyzing program data helped me understand how to use insights to refine strategies and drive growth.

 

Key Stats & Results:

  • Managed 12+ programs per semester, maintaining 80% participant satisfaction.

  • Increased social media visibility by 55% and engagement by 25%.

  • Improved program participation by 15% through streamlined processes and training.

 

Future Impact:
These experiences strengthened my ability to oversee event logistics and enhance digital engagement. I can lead marketing initiatives that integrate data analysis, social media strategy, and audience engagement.

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